AI Insights · Timothy · July 2025
Performance of Top 5 Travel and Local Apps in Italy, Q2 2025
Explore the trends in weekly downloads and active users for the top travel and local apps in Italy during Q2 2025, with data insights from Sensor Tower.
In the second quarter of 2025, the travel and local app market in Italy saw significant activity across the top five apps. Sensor Tower data provides a detailed look at the trends in weekly downloads and active users.
Booking.com: Hotels & Travel witnessed a consistent increase in downloads, starting at approximately 43K in early April and reaching nearly 70K by the end of June. Active users also saw a rise from around 3.3M to 4.3M over the same period.
Ryanair maintained a steady download rate, fluctuating between 36K and 48K weekly. Active users showed a similar pattern, peaking at about 1.8M by the end of the quarter.
EasyPark - Parking made easy experienced a notable increase in downloads, climbing from 33K to over 72K. The app's active users rose steadily from 1.2M to 1.6M by the quarter's end.
Airbnb saw downloads grow from 32K to 37K. Active users remained robust, starting at 1.4M and reaching 1.6M by late June.
Google Earth had a stable download rate, averaging around 24K weekly. Active users showed a slight increase, ending the quarter at approximately 850K.
For more detailed insights and trends, visit Sensor Tower.
